They want to make a dent in the insurance industry by educating the masses so that people can compare policies, narrow down their choices per their requirements, avoid pitfalls and buy the policy best suited for them. Ditto aims to help millennials make better financial decisions and they've started with insurance. They later launched Ditto Insurance, their latest venture which provides insurance advice. They started Finshots back in 2019 when they realised people wanted finance content simplified and this was a market gap they wanted to fill. Their product tries to resolve the problem of lack of financial literacy among people by offering information in plain, simple, lucid English, which is their USP. They also have a podcast that covers the same content as their newsletter. This is one of the many ways Finshots intends to simplify financial products and financial planning for the masses.įinshots is a financial newsletter that one can read in no longer than 3 minutes. Then they launched Ditto, the latest product under the Finshots brand aimed at simplifying insurance policies for people. While Finshots educates people about the financial markets, readers are still left asking which financial product is best-suited to their needs. Finshots's subscriber base has grown to 500,000 just by the word of mouth. Readers spend just three minutes each day but in a month, they would have read about 28 topics.įinshots doesn't spend a dime on advertising. In 2019, a separate brand called Finshots came about when the team realized that audiences suffered from information overload.įinshots delivers only one news a day. The objective was clear: To simplify financial news for the masses. And so, Finception delivered explanatory long-form stories for a year. They saw that financial news from major media houses was loaded with industry-specific terminology, as though it wasn't intended for the masses. Lokesh Gurram, an IIT Delhi graduate, worked for Samsung in South Korea for two years before joining the venture. Ditto - Starting UpĪfter completing their MBA course, Bhanu Gurram, Shrehith Karkera and Pawan Kumar Rai founded Finception in 2018. So the scope for growth in the industry is immense. Only close to 2-3% of Indians have invested in equities, and insurance penetration is a meagre 3%. The fintech industry has massive scope, since investments, as well as insurance penetration, is severely lacking in the country. On the other hand, for Ditto, their target market is the working population looking for insurance for themselves and their loved ones.įinshots currently has a user base of over 700K readers, while Ditto has helped more than 10,000+ people with their insurance queries. They want to build an inclusive community of people willing to learn and understand financial concepts. They don’t have a target market for Finshots. Ditto - Industryįinshots caters to the Fintech industry. Hence, their main aim is to simplify finance for everyone and give trustworthy information that people can rely on. Everyone should understand what’s happening with the economy, or what’s going on behind a financial scam - but the news is often full of technical jargon, making it obscure to the layperson. The core belief of Finshots is that financial literacy is like basic arithmetic every person should know. ![]() Their vision is to create financial literacy among Indians by simplifying finance and financial products. Pawan Kumar Rai, Shrehith Karkera, Bhanu Harish Gurram and Lokesh Gurramįinshots (The parent company of Ditto Insurance) is a 3-minute daily newsletter giving readers insights about all things economics and finance. So, let's check out Ditto, its Founders and Team, Funding and Investors, Challenges, Future Plans, Products and Services, Name, Tagline and Logo, Startup Story, and more. With Ditto, the founders hope to reiterate the success they gained with Finshots, which was launched in 2019 and already boasts of a subscription of over 5 lakh readers. Ditto is one of the latest online insurance advisory platforms that was founded by the co-founders of Finshots in February 2021.ĭitto Insurance has been headquartered in Bengaluru and has already raised Rs 4 crore from Zerodha in an initial funding round, the latter also picked up a majority stake in it. This is where the digital insurance advisory platforms are proven to be a huge boon. Besides, the insurance sector is one that has always been devoid of proper, credible advisors who would steer their clients to fortify their future. ![]() In the financial services sector, insurance is always an area that seems like quicksand for the people who lack proper knowledge.
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